What's your passion?
This is the single most important question for any website builder.
Yet strangely you won't find many articles on website-building strategies or search engine optimisation which expand on this subject.
Passion, though, is ultimately the difference between success and failure.
Take a moment to think. What's that project you can't stop thinking about? That righteous cause you believe in more than anyone? That 'dream' business idea which keeps you up at night (pun intended)? That creative spark which fills your notebooks and idle moments, about which your friends tease you mercilessly because you, um, never stop talking about it? :)
What's your passion? This is the single most important question for any website builder.
Got it? Great, because we have good news for you: If you have a passion, you're ready to build a website.
At Simpl, we believe in optimising websites for passion. We strongly encourage our users first to find their passion, then relentlessly to focus on it. Passion is the key to website success.
The reason is obvious: building and growing your website will be so much easier if it's something you enjoy, something you live, eat and breathe. That's not rocket science. In fact, it's more like riding a bike.
At Simpl, we believe in optimising websites for passion... Passion is the key to website success.
But consider for a moment the flip-side.
A website built without passion is highly dangerous. You'll almost certainly end up tired, discouraged and frustrated. (Trust us, we've been there with websites and projects of our own, and we don't mind admitting it.) You may wonder why you even started, and the merest hint of silence from the worldwide web can seem, well ... pretty deafening.
But it gets worse. What about your website visitors? You know, the people you're building the website for? We humans generally have a decent 'sixth sense' for detecting when heart-and-soul is less than 100%. People notice website details - typos, out-of-date info, broken links, blurry photos, lack of email response. A website not cared for is easy to spot, and has really no chance of succeeding.
Ask yourself this simple question:
"When in my life so far did I feel most alive?"
How do you find your passion? Well that's really up to you (though some clues are near the top of this article). Ultimately, only You can discover it, and you'll probably find it in a unique way and at the time or place you least expect it.
But our advice would be: Identify and do more of the things you really love. And ask yourself this simple question: "When in my life so far did I feel most alive?" The answer to that question will point you towards your next adventure, and spark the ideas, passion and creativity that will propel your website to success.
Talk with friends, go for long walks, read a novel, pray, take a personality profile test, or make a small (or big) change to your environment. These things are all useful for unlocking the passion that's already in there.
Once you've found your passion, Simpl is here for you all the way. We'll help you to make and maintain a one-of-a-kind web presence that will dazzle and delight those who visit it, with the razor-sharp clarity and focus of its content.
Thanks for reading this inaugural post on The Simpl Guide To Website Success. Now, we invite you to do something about it. And frankly, we can't wait to see what you, our passionate community of users, are going to come up with.