To get your website off to a flying start, it's important to do the basics well.
There are seven short fields and they're very easy to complete:
1. Website Title
Your website title is vitally important, as it's the first thing people see on every page. It expresses the character of your website. When writing a title, consider your website's purpose and think about the kind of words people might type into search engines. Keep your title focused, but be creative so that your passion shines through. Copy-writing is a great opportunity, and it starts right here!
Enter your Facebook username here. As an example, if your Facebook address is www.facebook.com/simplapp, enter "simplapp" in this box. This will create an icon that links to Facebook in your website footer. To find your username, head to Facebook and Settings > Account Settings. If you prefer, you can link to a Facebook page rather than to a personal account. This can be a little trickier, as shown in the image above, but the principle is the same: type everything that comes after "www.facebook.com/" into the box.
Note: If privacy settings on your Facebook account are set to "Friends" rather than "Public", then it will only be visible to your friends. Similarly, the visibility (or not) of Facebook pages is determined by whether the page is published or not, and country/age restrictions. Adjust these by choosing Edit Settings.
Enter your Twitter username here. As an example, if your Twitter address is www.twitter.com/simpl, enter "simpl" in this box. This will create an icon that links to Twitter in your website footer.
Enter the current year and your name or the name of your organisation. Simpl will automatically add the © symbol for you. Remember to update the year when it changes, or use a range of years, eg 2013-14.
Your website description is extremely important for search engine optimisation (SEO), and will show underneath search results for your website. It needs to be simple yet persuasive, to encourage people to click through to your website. Write 10-20 words here that describe your website succinctly and memorably. This is the "elevator pitch" for your website, so go for it!
Note: Website descriptions are not visible on websites themselves.
In the past, search engines looked at keywords to get a simplistic view about your website's content. Now, they use sophisticated algorithms which examine the content itself in far greater detail. So keywords are, frankly, much less important than before for search engine optimisation. However, it's still worth putting them in. Add 10-20 words or phrases relevant to your website, separating each one with a comma.
Note: Keywords are not visible on websites themselves.
Add your name or your organisation's name here. Like the website description and keywords, this will be added to the code of your website, providing further attribution in addition to the copyright notice.
Note: Author data is not visible on websites themselves.