The holiday season is the perfect season to bring in new business.
People are in the mood to look around and find one of a kind items or the perfect gifts for their loved ones. There are parties galore. For salons and stylists this is an ideal time to capture customers who may not usually visit you.
Business is also about relationships, putting your best foot forward. Working on your holiday marketing can help improve your bottom line. Give a customer a fantastic experience and they will be praising your to all of their friends. Positive buzz that is spread by word of mouth is one of the most effective types of marketing.
How can you get make the most of this holiday season?
Here are 3 easy tips:
1. Use your website!
Having a mobile-friendly website is a must nowadays to attract clients. You can promote it through social media ads on Facebook and Twitter, it depends on your marketing budget. Don't forget to link to Facebook and Twitter directly from your Simpl site to make it easy for customers to find your social pages. Whenever you make adjustements to your website Simpl can automatically post the update to Facebook and Twitter. For help setting this up visit here.
2. Post More on Social Media Sites. Be visible.
The best way to be visible in todays marketplace is to post more often. Facebook allows your to target adverts to your local area, which means you can be seen by the people most likely to use your service. Posting content more often, as long as it is relevant, interesting, and reliable, will also expose you to more people. Create Holiday themed photos for your cover photos and if you are offering seasonal specials make sure they're placed prominently online on every medium that you are using.
3. Do more than sell.
Christmas, Hannukah, Kwanza and the many other holidays that fall into this time of year are special because of the people and the meaning behind the celebrations, not the material items. During this time share more funny and hearfelt posts with your followers. Show people your human side by sharing that cute Coca Cola commercial or a cartoon clip that makes you laugh. Keep things 'Merry and Bright' and keep the holiday cheer flowing. Your followers and customers will thank you!