Have you ever struggled with when to Tweet? What to Tweet? Who to Tweet?
Social interactions as a business can be tricky. As a business owner you directly impact your brand and if you or an employee is posting to your social media accounts then you need to know what the acceptable etiquette is to ensure that your brand doesn't fall into any mishaps!
Here are 3 practical ways to manage your Tweets effectively:
1) Impressions last
As a general rule all hashtags should be researched before they are used. If you see a trending hashtag look up what the hashtag is about before using it on a post, even if it looks like the perfect opportunity to piggyback on the success of the hashtag. They say there is no bad press, but using a hashtag inappropriately is the equivalent of putting your foot in your mouth when meeting your date's parents for the first time.
2) Engage with those you follow and those following you
Twitter is at its absolute best when people are engaged. Whether you are retweeting, favouriting a post you want to revisit, or asking another business a question, Twitter was developed to foster online conversations and should be used for that purpose! The most active users are the ones who get the most out of the experience. The more you post and retweet the more people will notice you and start following you. Make sure your Simpl website is linked to your Twitter page and your Twitter links to your Simpl website. If you need help learning how to publish website updates to your social media sites you can visit Simpl's help pages here.
3) Post often
Post often, but avoid posting the same thing over and over again. Twitter works in real time so all posts will show up in a follower's feed. This differs from Facebook where algorithms are used to determine who sees each post. As a business try posting at least once a day, both your own content (photos of items you're selling, deals your offering, photos of your work etc) and retweeting content that people you follow are posting.
The more you post, the more you will be noticed!